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The Importance of Choosing and Using a Qualified Realtor
The importance of using a highly qualified real estate agent cannot be overemphasized, especially during historically challenging markets like the one that buyers and sellers face today.
Consumers will, of course, be mindful of the cost of hiring a real estate pro. Real estate commissions are certainly a major expense when buying or selling. But using them as the basis for other financial decisions is one of the most common pitfalls cited by experts because it can lead to some serious mistakes and unfortunate repercussions. If you price your home based primarily on the real estate commission, for example, instead of on the realistic market value of the property in the current market then you are letting the tail wag the dog. Similarly, choosing a real estate pro based solely on price could cause you to overlook other really important selection criteria –such as their experience, professional ethics, attention to legal details, responsiveness to clients, and knowledge of your particular neighborhood or homes in your style and price range.
Just because a Realtor asks for rather high compensation, for example, that does not mean that the return on the investment will not pay for itself. In fact, real estate pros often contribute so much to the transaction that they actually deliver a dollar value that is much greater than their actual commission. But by the same token, just because a real estate agent makes lots of money that does not make them an expert. Sometimes it is actually advantageous to use a less experienced Realtor, for instance, because that newcomer to the real estate profession may have more time to focus exclusively on your transaction and may be more energetic and hardworking because he or she wants to prove their worth in order to start building a reputation and a word-of-mouth clientele.
At the same time hiring a real estate pro because they are the cheapest one in town will not necessarily ensure that you get the level of service or professionalism that you deserve and expect. As with any professional you hire, you will want to look for the ability to communicate with you and answer all of your questions in a way that inspires your confidence and trust. If a real estate agent suggests you disguise problems you are aware of with your property, for instance, or wants you to try to hide the results of a home inspection from a potential buyer, then you should see that as a red flag and warning sign. Following that kind of plan could lead to an expensive lawsuit or other legal actions, and no legitimate Realtor will ever ask you to skirt the law or intentionally deceive a buyer.
So use common sense, do your homework, and always trust your gut instincts when hiring a real estate professional or any other kind of expert who will help you market or sell your home or work with you on other major financial transactions. The careful selection of a listing agent who understands your needs and represents them in a professional manner can provide a reassuring level of comfort and confidence as they work to create smooth sailing and fair dealings throughout the entire process.
Once you have a qualified and trustworthy real estate professional on your team to help you purchase or sell your house, negotiate on your behalf, and inform and guide you each step of the way, you can relax and enjoy the adventure.



